📘 Overview of Make
👉 Summary
In a world where businesses juggle dozens of applications, automation has become a critical strategic lever. Make, formerly known as Integromat, has established itself as one of the most comprehensive no-code automation platforms available. Founded in 2012 and acquired by Celonis in 2020, the platform has grown exponentially thanks to its visual approach and rich integration ecosystem. In 2026, Make continues to stand out with native support for leading AI models, enabling teams to build sophisticated AI pipelines without writing a single line of code. Whether you are an SMB optimizing operations, an agency automating reporting, or a developer rapidly prototyping AI workflows, Make delivers rare flexibility and power.
💡 What is Make?
Make is a visual automation platform that connects applications and creates automated workflows called scenarios. Each scenario is made up of modules representing actions performed by each connected app. A scenario always starts with a trigger — an event that kicks off execution — followed by a series of actions. The drag-and-drop interface makes workflow creation accessible to everyone regardless of technical background. With over 3,000 integrations and advanced logic including routers, filters, and iterators, Make goes far beyond simple app connections: it is a full business process orchestration platform.
🧩 Key features
Make's scenario editor is the heart of the platform. Its visual interface lets you build complex workflows by dragging and dropping modules into place. Routers branch flows into multiple paths based on conditions, while filters exclude specific records during processing. Iterators and aggregators handle complex data arrays, and error handlers define fallback behavior when steps fail. Make includes native modules for GPT-4, Claude by Anthropic, Google Gemini, and Stability AI, enabling content generation pipelines, automatic summarization, and image processing directly within scenarios. The platform also provides a template library for quick-starting common use cases, detailed execution logs for debugging, and a credit rollover system on paid plans.
🚀 Use cases
Make covers a wide range of professional use cases. In marketing, it syncs leads between web forms, CRMs like HubSpot, and email tools like Mailchimp, while triggering Slack notifications. For e-commerce teams, it automates product listing creation, inventory management, and sales reporting. Content agencies use Make to build AI pipelines that generate, translate, and publish articles automatically. Operations teams rely on it for approval workflows, weekly reporting, and support ticket routing.
🤝 Benefits
Make fundamentally changes how teams work. By automating repetitive tasks, it frees time for higher-value activities. Reducing human errors in data entry and transfer improves overall operational quality. Native AI model support embeds intelligence into workflows without requiring developers. The platform's scalability lets you start small on the free plan and grow progressively while maintaining cost control through the credit model.
💰 Pricing
Make offers four pricing tiers. The free plan includes 1,000 credits per month and 2 active scenarios with a 15-minute execution interval. The Core plan at $9/month (billed annually) provides 10,000 credits and unlimited scenarios. The Pro plan at $16/month adds priority execution and custom variables. The Teams plan at $29/month is built for collaborative teams. An Enterprise plan is available on request.
📌 Conclusion
Make is a mature, powerful, and flexible no-code automation solution suited to a wide range of user profiles. Its integration ecosystem, advanced logic, and native AI model support make it a reference tool for teams looking to structure and automate their processes. A clearly worthwhile investment for ambitious SMBs and agencies.
